Meet Marketing Professional, Dustin Hinz

Dustin Hinz has been working at Guitar Center since 1997, when he came on as an intern. Since then, he has developed the company’s slogan, which represents its philosophy: “All we sell is the greatest feeling on Earth.” That alone could propel the musical instrument retail chain to greater heights, but Hinz has done even more than that, making the DirecTV series “Guitar Center Sessions” a smashing success with an average viewership of 6.3 million, marrying a music brand to a hot music show.