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Also: The case for refreshing the Barcelona Principles, Oscar Mayer offers a stay in its Wienermobile, and Instagram hides ‘likes.’
Good morning, PR pros:
Oscar Mayer turned to Airbnb for a quirky way to celebrate National Hot Dog Day.
On July 24, the Kraft Heinz brand will offer fans the chance to book a night in the Wienermobile on Aug. 1, 2 or 3. The listing, which costs $136 for the selected entrant, includes a night in Chicago, a mini-fridge stocked with Oscar Mayer hot dogs, a roller grill to take home, and a decorated area outside the iconic vehicle to stretch out and enjoy “all the Chicago-style hot dog essentials.”
No word on whether the “essentials” include ketchup “Chicago Dog Sauce,” but Oscar Mayer maintains that a hot dog is a sandwich.
Oscar Mayer and Airbnb will collectively donate $5,000 to Rise Against Hunger, as well. A side order of benevolence makes for an especially palatable promotion.
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