9 Twitter users who PR pros and marketers should follow
These influential social media folks can give brand managers insights as well as a campaign boost, through partnerships and other projects.
The following social media “influencers” are contributors to “3 Billion Under 30,” a book by 21-year-old Jared Kleinert, a TED speaker and “go to” marketing consultant for No. 1 NYT bestselling authors, Fortune 500 companies and even the United Nations.
Who are they—and why should you follow them? Here are your answers:
1. Jake Paul (@jakepaul)
Jake Paul just turned 20; yet, he has over 17 million social media followers. His videos, which originally were posted on Vine and now span over Instagram, YouTube, Musically and other platforms, have gained over 4 billion views combined. Jake has turned his social media stardom into other ventures.
He’s now the founder of TeamDom, which includes investors like Gary Vaynerchuk and Shots Studios (who is, in turn, backed by Justin Bieber, Pete Cashmore and other media titans). He’s also become a successful actor.
Companies ranging from Coca Cola to Beats, Universal and others look to Paul and his “crew” to market their products to millennials and Gen Z’ers.
Related: 5 Ways Startups Find the Ideal Social-Media Influencer
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