9 trends to watch for social media marketers
Social media is always changing. Here are the shifts, big and small, that you should monitor for the coming year.
When it comes to social media, the year ahead should be quite an interesting one for marketers.
On one hand, social media companies are in the midst of grappling with some very thorny issues—from privacy/data concerns to slowing growth—and the repercussions could bring challenges for platforms and marketers alike. On the other hand, platforms are continuing to evolve rapidly in order to boost engagement (longer time spent, more e-commerce purchases, etc.), and this will give brands access to many fresh approaches to achieve their goals.
What are the shifts that businesses should be following closely? Which features, content types and tactics have the potential to significantly affect social media marketing efforts in the months ahead?
Here are nine of the key social media trends every brand should watch closely in 2019:
1. Social stories
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