9 tips for promoting your gated content
Your juicier content can help generate leads, but that means making it less accessible. Here’s how to funnel interested readers to that content regardless.
The work doesn’t stop after you hit “publish”—especially for white papers and other pieces of gated content.
Creating white papers is tough. It takes a lot of time and resources, and when you complete one, you should be proud. However, if you want your new asset to do its job—which is to convert website visitors into leads—then you need to distribute it.
First, create a landing page.
It might sound elementary, but landing pages are an absolute must for any piece of gated content you create.
Gated content is so-called because all that exceptional, valuable content lives behind a gate that your audience members unlock by providing some of their contact information. They do that on a landing page. Instapage and Unbounce can help you build quick pages to convert visitors into leads in no time.
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