9 productive activities for PR pros during a summer lull

We love those lazy, hazy, crazy days of summer—but what should we do when work slows down while clients, coworkers and journalists are on vacation?

We asked a few PR and communications pros for some ideas. Here’s what they said.

1. Holiday preparation

Believe it or not, summer is the time to think about the upcoming holiday season.

2. Awards submissions

If you’re looking for some focused time to put together material for award submissions, the slower summer days can be a godsend.

3. Professional development

Summer can be an ideal time to work on professional development activities.

4. Content marketing

To properly plan for content marketing, you need time. Use those found hours in the summer to get a solid plan in place.

5. Freshening up older campaigns