9 New Year’s resolutions for content marketers

The new year brings new opportunities to create content that shines.

As you launch into 2019, consider turning over a new leaf with your content marketing efforts.

Here are nine suggestions to get you started:

1. Stop thinking quantity-first; start thinking quality-first.

A lot of small-business owners get hung up on content volume—and though it’s important to be consistent in your content development, remember that quality matters more than quantity.

For many companies, the overwhelming majority of their online engagement comes through just 5 percent of their content. That’s because that one high-quality, in-depth blog post you develop is ultimately way more meaningful than 10 micro-blogs you dash off in an afternoon.

Resolve to produce good stuff this year, as opposed to cranking out a lot of OK stuff.

2. Stop guessing, and start measuring.

Many businesses invest big bucks in content marketing but almost nothing in measurement and analytics. Simply put, if you’re going to invest in any marketing channel, you should know how well it’s performing for you.