82 percent of PR pros want a standard measurement tool for social media
That’s according to a recent survey from the Public Relations Global Network that said social media spending will increase over the next five years.
Among the most telling results:
• According to a PRGN press release, 82 percent of respondents believe a standard measurement tool is needed to evaluate social media success. The same percentage believes that spending on social media will increase over the next five years.
• The five top barriers to using social media in the future are return on investment (45 percent), time (39 percent), resources/budget (37 percent), support from leaders (36 percent), and knowledge/experience using social media tools (33 percent).
• The four social media platforms currently being used were not surprising. They are LinkedIn, Facebook, YouTube, and Twitter. According to the survey, 60 percent said they believed that Twitter and Facebook use is expected to increase in the next five years. Blogs also are anticipated be used more.
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