8 ways to improve your Instagram presence

It can be challenging to manage your business and still have time to be active on Instagram.

Consider these tips to stay relevant on the popular photo-sharing platform:

1. Optimize your photos.

Be sure to use interesting, attention-grabbing, and clear photos. Though Instagram offers various native filters to edit your photos, other photo-editing applications can boost your pictures further. These apps can be found on Google Play and iTunes, and provide you with alternatives to the usual Instagram filters.

The color of your pictures plays an essential role in grabbing attention. Research by Computer Science and Artificial Intelligence Lab of MIT discovered that pictures that display reddish tones were more famous than those that used a greenish tone or pictures having a bluish tone. The research was able to develop an algorithm that could predict the popularity of a photo on social media.

2. Maintain post frequency.

You have to post at least twice per day. To receive the highest engagement, pick the times when your photos will obtain the most amount of activity. Some tools will offer you a report showing the best days and times to post, depending on the activity of your account.