8 mistakes to avoid with your online physician directory

Physician directories are vitally important to every health care system.

They are:

There are eight common mistakes made in physician directories. Once you know the mistakes, you can revise your directory to drive new patient acquisition.

1. Naming the tool something other than “Find A Doctor.”

Because prospective patients visit the site to learn more about potentially receiving care from your organization, the naming of the online directory should reflect the user need. A best practice is to include the directory in the primary or global navigation of the site.

2. Requiring a search before showing any doctor results.

Showing the available doctors and providing search terms helps the user narrow their results, creating a more effective and user-friendly experience. This helps the user to see all potential doctors and control how the search is narrowed.

3. Not having individual bio pages for each doctor.