8 indispensable (and free) Google tools

Google is so much more than just the world’s premier search engine.

Google has a bevy of helpful products—many of which are completely free. If you are a digital marketer, PR pro or just someone keen on learning relevant skills, Google is a priceless resource.

Here are eight gratis Google gems to take advantage of:

1. Google Page Speed

This helps your website pages load quickly on all devices—on desktop or mobile.

After you enter your URL, Google Page Speed spits out specific directions to optimize the desktop and mobile versions of your websites. You’ll receive a score and rating for mobile and desktop. Once you get your score, you can see which categories or areas require attention.

Here’s a handy guide on how to achieve a 100 out of 100 page speed score.

2. Google Mobile-Friendly Test