8 emerging tactics to enhance your marketing strategy
From chatbots to live video, technology can help you engage with a broader audience. Don’t forget the personal touch, though; today’s consumer demands it.
People today are more mobile, more informed and more inundated than ever before. We are increasingly tethered to our smartphones, which presents opportunities and challenges for marketers keen to cut through the clutter.
Businesses must get more creative to reach people with relevant messaging. Here are eight tactics to consider adding to your marketing approach:
1. Install a chatbot to help with your Facebook page.
Facebook Messenger Chatbots are relatively easy to create, regardless of your coding expertise. Chatbots respond to messages when you are busy or off the clock.
Facebook reported that it now sees 100,000 monthly active bots on Messenger. Bots provide instant connections with customers, solve problems and help with orders. They also abbreviate the customer’s wait time for a response. (Most expect a response within an hour.)
2. Give LinkedIn another chance.
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