74 percent of Americans don’t know what ‘check in’ means
At least they don’t know the social media definition.
Ragan Insider Premium Content
If that’s the case, these stats may shock you.
In a post on his blog Convince & Convert, author and consultant Jay Baer suggests social media has yet to reach the “maturity” we claim it has.
Did you know, for example, that only 33 percent of Americans have ever followed a brand on social media?
To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
