7 ways to make your PR agency work for you
Signing the contract for your new agency is only the first step. Get the most out of your relationships with a veteran communicator’s tips.
You created an RFP and spent hours with various firms trying to differentiate their offerings, checking references and you’ve settled on one that you’re genuinely excited about. The contract is signed, sealed and delivered. Congrats!
Now what?
We’ve all heard countless stories about the ineffectiveness of PR firms—and many CEOs are first to admit that they’re too busy building their companies to spend time guiding their PR partner in the right direction.
Months can go by without checking in or discussing expectations, leaving both parties disappointed and dissatisfied with the lack of results, while thousands of dollars go to waste.
Related: The 5 Answers You Need Before Hiring a PR Agency
Below are seven tips to ensure that your engagement with your PR partner is rewarding, effective and fruitful—right from the start.
1. Designate a main point of contact.
To work with a PR firm effectively, designate either yourself—if you have bandwidth—or someone on your team as the main point of contact.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
