7 tips to improve your LinkedIn exposure

Many PR pros like the ease of publishing posts on LinkedIn.

Why blame them? It’s straight-forward to use and shares your content over the world.

The downside sinks in when you consider how to maximize your reach. To strengthen your post and set it apart from the crowd, scan these 7 tips:

1. Write a compelling headline

Use your post’s introduction to excite and entice readers. Tease them with what might be gained by reading your content. Be realistic, though. Don’t exaggerate or over-promise.

2. Spread wisdom with relevant quotes

Quotes from historical figures or influential leaders give your post a deeper wisdom. To pull your quote apart from the story, use the inverted commas button provided in the LinkedIn CMS toolbar:

Your readers will see something like this:

“If you don’t have time to read, you don’t have the time (or the tools) to write. Simple as that.” ― Stephen King

3. Share constantly.

The second you hit “publish” you have a short window of time to garner attention. If your content gets clicks, LinkedIn’s editors could feature your post on Pulse, which gives you tremendous exposure and constitutes a social media honor.