7 tips for writing clear, engaging headlines

How to earn the click.

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How to write better headlines

Something about the way it was written made you stop your day and click to open this story. Maybe it was the number – it promised you a quick read that you could scan. Perhaps it was the subject matter: headlines are in your purview and this promised action items you can take and use today. 

Whatever got you to click, welcome. Let’s talk about how you can help get others to do the same, whether you’re writing an article, an intranet post, a social media post or an email subject line. 

During Ragan’s recent Writing & Content Strategy Virtual Conference, author Carlos Gil outlined a few ways to make headlines that make someone curious enough to click. He distilled these into the promised seven tips: 

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