7-point checklist to prepare for a holiday break
Taking time off this holiday season? Avoid (or lessen) potential crises by following this checklist that will you prepare for your time off.
1. Informed clients are happy clients: If you haven’t already done so, send a note to clients letting them know how they can get in touch with you, or who will be on call through the holidays.
2. Who’s on first: Review or put together a cell phone alert tree with team members who are around for the holidays, so if a crisis does hit your company or your client, someone will always be available to manage it. Make sure a representative from the legal team is on the list too.
3. Anyone home: If you are sending out a press release over the holidays, do you have a spokesperson available to answer media questions? If not, hold it until the new year, which might help get it more attention anyway.
4. The Internet does not take a vacation: Make a schedule for your staff or client to monitor social media, which does not take a holiday. Also break out and share your social media response plan to ensure everyone knows how to respond online.
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