7 outstanding tech tools for PR pros

Web 2.0 has made the daily nuts and bolts of PR work unrecognizable from a decade ago.

Now, every public relations team needs reliable tech tools for media monitoring, instant messaging, task management and media list building, just to name a few.

PR people routinely use apps for document design like BeFunky, the industry standard software Cision, and a wire distribution platform like PR Newswire. Some in our agency swear by sanity-preserving apps that have nothing to do with daily business, like Spotify and Calm. Apps and web tools come and go like Silicon Valley startups, and the choices can feel endless.

Here’s a must-have list:

1. Wunderlist. Wunderlist is pleasing to the eyes and more user-friendly than Outlook’s “tasks” bar. It’s synched across all devices so it’s available at all hours. Plus, it allows you to separate work lists from others like travel and chores—whatever helps the user to keep life from spinning into chaos. You can toggle seamlessly your grocery list and the Q4 campaign. Also, if you’re collaborating on a project, you can share lists using the app.