7 difficult social media marketing truths
The reality of effective online efforts can be hard for marketers to admit. Here are several things you should know before you embark on your next campaign.
Talk to business owners from an older generation, and they’re likely to tell you how social media marketing is a useless fad.
Related: Social-Media Marketing Is Not Dead: 10 Companies That Are Still Rocking It
Obviously, the former group has an incentive to tell you how great social media marketing is and the latter group has a negative bias toward communications technologies. Does the truth lie somewhere in the middle? Kind of.
With proper planning and successful execution, social media marketing can be effective for practically any business.
In a survey of 357 marketers that I recently conducted, social media marketing had the highest percentage of respondents (96 percent) who claimed they planned to increase or keep their social media marketing budgets the same over the next year. Social media marketing also had the third-highest average ROI rating, out of 10 strategies surveyed.
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