6 ways PR pros can pull off an effective press conference
Reaching multiple journalists at once delivers immediacy and significance surrounding your news event, in addition to covering your topic thoroughly. Follow these guidelines.
Organizations can deliver more information than a press release affords, and spokespeople can explain the wider implications of the news in greater detail.
In addition, a press conference is an efficient way to brief numerous journalists and news outlets at once. Briefing 10 journalists individually in 30-minute interviews would take five hours of a spokesperson’s time, whereas with a one-hour press conference, you can share information with 10 journalists simultaneously.
Recently Communiqué PR had the opportunity to support Bank of America’s press conference with the Seattle Police Department (SPD) in Seattle’s Capitol Hill neighborhood. The press conference announced the mega-bank’s participation in the SPD’s Safe Place initiative, an effort to make Seattle safer for its diverse communities by providing places of refuge for victims of LGBTQ-related crimes or harassment.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
