6 ways PR pros can adapt to smaller newsrooms
Fewer reporters covering the news means you must be savvy to capture their attention. Here’s how you can adjust.
If you’ve been keeping up with media news, there have been a lot of changes at publications and online outlets. The shrinking newsroom is not a new trend, but it’s been accelerated this year across national publications, such as The Wall Street Journal, and even regional outlets, including New Jersey’s Star-Ledger. If you’re like me, you’ve been solemnly reading the headlines, hoping every time that it’s the last one.
As PR professionals, we are accustomed to, and ready for, change. We adapt quickly and develop creative solutions to any challenge. The changes in newsroom sizes and structures require creative thinking to meet our goals and successfully tell our companies’ stories. Here are six ways to do just that:
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