6 tips to help young PR pros launch their careers
Working in communications isn’t a cakewalk, but most wouldn’t have it any other way. Ready to embark on a job in PR? Consider a few helpful insights from an industry veteran.
This article originally appeared on PR Daily in August of 2017.
I never dreamed of going into PR.
I aspired to become a nurse, but when I was preparing to apply to nursing school, I studied abroad in Europe.
As I traveled to different countries, I became fascinated with cultures and the ways in which people interact. I realized that communication affects everything in our everyday lives and beyond. When I returned home, I switched my major to journalism and PR. Because of my winding road into the industry, I’m passionate about mentoring young PR pros.
For communicators who are just starting out, here are some things I wish I had known when I got my first PR job:
1. Read to stay on top. Read as much as you can, particularly from publications that are important to your clients and their industries. It’s a valuable way for you to get to know reporters, the topics they cover and trends that matter.
Set up alerts, sign up for newsletters and bookmark relevant pages. Develop a routine; start with 30 minutes a day.
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