6 tips for planning outstanding events
PR pros might be well versed in media relations, social media engagement and content marketing, but if you dread pulling together a conference, these insights can help.
Coordinating galas—or even intimate, exclusive parties—can be daunting for communicators.
Why is it that confident PR superstars—who can flawlessly write, tweet and dazzle editors each day—seem to shake in their boots at the phrase “event coordination?” Why is it so mystifying to plan a party for our clients when we already know their audience so well and we talk to their targeted journalists every day?
PR events are a different beast from having friends over for beers and a beanbag toss. Not only must we get the invitation list, venue, décor and spokespersons right, we often have to ensure that overbooked journalists attend. In the meantime, we have a full plate of other client work to handle.
Events can be a big undertaking, but they can also be a dazzling representation of our clients’ products, culture or messaging. By approaching each event with a few guidelines, you will have reason to celebrate:
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