6 steps to a World Series-winning PR campaign

The San Francisco Giants are seeking their third World Series title in five years The Kansas City Royals are in the championship running for the first time since 1985. Sports fans are at the edges of their seats as they anxiously await the outcome. No matter which team takes home the Commissioner’s Trophy, both teams have beaten the odds with a combination of talent and strategic formula.

Though the baseball season is about to wind down, PR pros who have been working the whole year to produce game-winning results are just now picking up speed for the fall season, the time when you’re simultaneously trying to finish up the year with strong results and plan for a successful start to 2015. As the teams rely on their best strategists and pitchers, here are a few tips PR pros can learn from this year’s Fall Classic so they can develop successful PR campaigns for their wild-card clients.