6 PR insights from ‘White Collar’
The show’s con man, Neal Caffrey, can teach communicators several tricks to making the most of their efforts.
After binge-watching the series, I realized there were many lessons to be learned from the infamous con man that can be applied to PR.
Here are seven surprising tips you can learn from the show:
1. Know your target.
In the show, Caffrey is a successful consultant to the White Collar division of the FBI because he knows his targets, their weaknesses and how to use that information to his (and the FBI’s) benefit.
As a PR pro, it’s important that you know your audience and media connections—and what makes them tick. What do they love? What turns them off? How can you use that information for your organization’s benefit?
The more research you do, the better prepared you will be to connect with the people you are trying to reach.
Researching your target is important when it comes to pitching. Know the reporter and align your offering with their publication’s readers and coverage. Doing your homework can save time for you and the reporter.
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