6 metrics to track when measuring digital PR

How do you really know if your digital PR is working?

Campaigns without metrics are akin to playing darts into a pitch-black room—you may feel like you aimed well, but you never really know whether you hit the bullseye.

Stop shooting in the dark with your digital PR and start getting to the bottom of your progress.

One benefit of digital PR over traditional PR is that success is often easier to track and measure in the digital landscape. Digital PR metrics have a lot of familiar names, and you may already be tracking some of these important figures for other purposes, such as your SEO or social media budget.

Here are the six metrics that can help you gauge the success of your digital PR efforts:

1. Domain authority (DA)

If your efforts go smoothly, soon you’ll be earning a healthy number of backlinks from your content partners and influencers.

It’s important to ensure you earn traffic and links that add to your website’s domain authority—the figure that predicts how likely you are to rank in online search results. Your PR efforts should always lead to an incline in your DA, never a decline.