6 crisis PR resolutions everyone should make this year
It’s a new year and many organizations have a positive outlook. However, plenty can still go wrong, and savvy pros should take precautions.
For many, some New Year’s resolutions will already be in tatters.
Some huge brands—including Facebook, Marriott Hotels, Pret A Manger and Starbucks—faced crises in 2018.
Other companies (yours, maybe?) will find themselves in the spotlight’s glare when things go wrong.
With that in mind, here are six crisis management resolutions for 2019:
1. Identify your vulnerabilities.
As a crisis can come in many different forms, it is unlikely a brand manager would be able to predict the exact scenario he or she will face.
The good news is that you can narrow down the possibilities.
A risk register, or list of potential threats, is a great way for an organization to identify its vulnerabilities and risks which could expose it to public attention, media scrutiny and potentially damage—or even destroy—its reputation.
2. Act swiftly.
The importance of acting quickly during a crisis may not be new information, but organizations continue to ignore this golden rule of crisis media management.
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