6 body language essentials to nail your next client pitch

You get only one chance to make a first impression.

To be more precise, research shows it’s more like four seconds—that’s how quickly people form judgments after an introduction. It’s another 30 seconds before that judgment is largely finalized.

As professional communicators, our lives often feel largely digital, but face-to-face interactions are still essential for landing business and building trust. Winning a new account often starts by making a positive, in-person impression. No amount of technology can replace charisma, warm physical presence and strong body language.

So, before you gather the troops and head into the conference room with your laptop, projector and handouts, make sure your team is up to speed on these six body language essentials:

1. You’re never fully dressed without a smile.

As the above line from “Annie” suggests, from your entrance to the presentation itself, you’re exuding subtle clues that others are interpreting, often unconsciously. Don’t overdo it, but when you walk in with bright eyes and an easy smile, you are instantly commanding attention and putting everyone at ease.

By commanding the stage with enthusiasm and excitement, you can affect the vibe of the entire room.