5 ways your online newsroom alienates reporters

Is your online newsroom a warm and welcoming haven for journalists whose coverage is essential to the success of your company?

Is it an easily navigable, content-rich destination that rewards journalists with the information they seek and reinforces your brand’s reputation for transparency and accessibility?

Otherwise, your online newsroom could be a forbidding media nightmare, a swamp of digital confusion seemingly designed to bedevil any journalists foolish enough to attempt to learn more about your company.

We know that reporters love online newsrooms: Two-thirds of the journalists surveyed by TheNewsMarket admitted they visited a newsroom every week, and one-third visited an online newsroom every day. Yet, some of the country’s largest corporations appear determined to allow their newsrooms—if they can be found at all—to serve as a dumping ground for old press releases, and little else.

Why should your company invest in a high-quality online newsroom? If you don’t provide a digital home for journalists on your site, they’ll seek out less credible information from other sources about you.