5 ways to improve your guest-post game
Offering to write articles for publications and blogs can increase your influence and open the door to more job and client opportunities. Here’s how to make the most of it.
The techniques you learned in school for compiling research papers will come in handy. Here’s how:
1. Start with research. PR is not a fake-it-till-you-make-it situation. Researching and reading daily about the industry, news and trends are crucial to help you get to know journalists and get your clients covered, but they also play a huge part in writing articles. When you sit down to write, that research will come into play as you think about what the audience knows, what’s relevant for your client to discuss as new and interesting, and what the industry is already talking about.
2. Cite your sources. In academia, essays relied on the strength of your research. In writing about the industry, including quotes or research isn’t a necessity, but it can go a long way in demonstrating your credibility and knowledge. Resources such as research reports, analysts’ quotes and other related articles help liven up an article, keep your information fresh and provide more value to the reader.
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