5 ways in-house video can boost your PR efforts
You don’t have to have a lot of fancy equipment to reap the benefits of a robust video production program. Here are some tips on how to make your own video content.
Companies are realizing the benefits of having a dynamic team of creatives under one roof.
In just the past few years, multiple major brands like Marriott and United Airlines have folded their video-based marketing and PR work in-house. The move isn’t exclusive to the top brands, either. In a collaborative study, Ascend2 and Vidyard found that 72 percent of companies use a combination of outsourced and in-house talent to create video content, with only 21 percent solely outsourcing to a specialist.
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