5 ways brand managers use social media to boost their reputations as employers

When you think of how companies use social media, you likely imagine how they promote products and services to their target audience. While this certainly plays a major role in how brands can take advantage of social media, it is far from the only possible application.

Many companies also use social media for a more inward-facing approach: improving their reputation as an employer. A full 75 percent of job seekers research an employer’s “brand” before applying for a job.

Your company is only as good as the people who work for it. Employee turnover can lead to significant losses for a business, and as such, any efforts that can improve retention or help you attract highly-qualified candidates will go a long way in helping you maintain profitability.

Here are a few ways that brand managers can use social media to improve their reputation as an employer: