5 tools to build your brand online
Don’t let the hard work you’ve put toward creating a solid reputation for your organization go to waste by not bolstering it on social media platforms. These tools can help.
“I can’t worry about all that,” you say. “I have a business to run.”
However, your customers aren’t solely interested in your business. They want to know the people that run it. When potential customers look you up online, are they earning your trust or turning away in frustration? Is your online brand gaining you business or losing it?
Personal branding doesn’t have to be a full time job. Here are 7 tools that make it easy to monitor and improve your brand online:
1. Google Alerts
You cannot afford to miss out on conversations about your brand.
It’s nice to know when you get a shout out, and proactive monitoring could mean the difference between effectively handling a crisis and completely dropping the ball.
The bottom line is that you must be the first to know when you’re mentioned online.
Craft a Google Alert to stay on top of your mentions or those of your competition. Decide how often you want to receive the updates, and the rest will handle itself.
Related: All-Knowing Google to Roll Out Geographically Triggered Shopping Alerts
2. Canva
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