5 tips for shaping your content to fit Gen Z
Generation Z is a big part of today’s online picture, and about as innately high-tech as they come. Want to engage with your content? Here are a few suggestions for how to gain traction online with this post-millennial group.
The newest wave of 18- to 20-year-olds are striving to be a part of the online market’s “bigger picture.”
Gen Zers, also known as the digital natives and post-millennials, are eager, early adopters of and the first out the gate when it comes to new gadgets and platforms.
Therefore, to best engage digital natives, your company’s content must first reflect and satiate their desire to interact with, and deeply understand your brand or product.
Honing content to accompany the Gen Z user takes more than just well-written words.
To truly benefit the young buyer, brands must direct their attention to the customer journey and each distinct touchpoint across their funnel.
Here are the five tried-and-true tactics for mapping your brand’s content journey to fit Gen Z.
Sixty-seven percent of Gen Z prefers narratives and storytelling, meaning your brand’s narrative should be woven into your company’s dialogue. Narrative-based marketing, if done authentically, can be a powerful tool for driving loyalty, engagement, and long-term retention.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
