5 times PR and marketing pros celebrated in 2014

Those are the times you want to emulate Hugh Grant’s celebratory dance in “Love Actually,” or top off those accomplishments with a tall glass of congratulatory champagne.

Here are five triumphs you probably celebrated this year:

1. Turning a well-written press release into a published article.

Writing great press releases and perfecting pitches are skills many aspire to have, but not all achieve.

It can be a battle to persuade your client to wait until there’s genuine news to write a release, not to mention the work involved writing a story devoid of jargon that people want to read.

PR pros who follow the dos and don’ts of press releases and avoid reporters’ pitching peeves have a much higher chance of seeing their pitches land coverage on TV, online or in print.

2. Creating a great piece of content.