5 terrific tips for winning industry awards
Your organization, especially if it’s a B2B company, can benefit from securing a trophy and the accompanying brand boost. Here’s guidance on how to enter, win and bask in the triumph.
Putting an industry award on the company mantel can be a nice PR win for a B2B.
Along with earned media visibility and recognition, awards build credibility and authority. Most important, they are a third-party endorsement. Here are five tips for filling your trophy case:
1. Focus on outcomes. Whether you’re entering a customer case study, product or individual award, the judges are looking for quantifiable success. Anecdotal evidence won’t earn the award; you’ll need hard ROI numbers. When submitting for a customer service award, provide numbers reflecting customer reviews and testimonials. Consider offering data visualizations to substantiate your figures.
2. Choose competitions wisely. Industry awards exist for every niche, and each competition will have multiple categories and/or subcategories, which increases the chances of winning but complicates entering. Your PR agency or team should keep a database of relevant awards programs. Established companies might focus on awards with an editorial component—awards produced or sponsored by media outlets.
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