5 surefire steps to craft content that energizes your employees
You might have an engaging intranet or have mastered the timing of your emails, but if your messages are missing the mark, you’re wasting time and effort. Try these tactics to deliver the goods.
Workplace and online distractions abound, but compelling content will cut through the noise and engage your employees.
Try these five approaches to gain momentum:
1. Develop a content strategy.
If you don’t already have a content strategy, put it at the top of your to-do list.
A content strategy will help you focus on the types of content you create, ensuring your messaging is meaningful and relevant to your employees.
It also means you’ll have clarity on which ideas to decline; if they don’t fit within the strategy, they will just add to the noise rather than cut through it. Setting a clear strategy to back up your argument will make challenging colleagues far easier.
Having a strategy and plan doesn’t mean you can’t be creative; it simply shows that you’re targeted in the way you bring information and stories to life.
2. Go behind the scenes.
Jessica Latimer, head of internal communication at Sky, recently detailed how her company shined a spotlight on its people by going behind the scenes.
Some executives didn’t understand how an idea ended up on a TV screen, for example, so communicators shared that journey in stories, bringing the experience to life.
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