5 steps for using testimonials in social media video

With video becoming more popular every day, there’s never been a better time to use the power of testimonials to engage potential customers on social media.

According to a survey conducted for Ally by The Harris Poll, 49 percent of American adults say that online reviews are extremely or very important in influencing their buying decisions.

However, organizations must use reviews they can trust. A video featuring real people who are willing to speak highly of your product or service adds an extra layer of trustworthiness—and even passion—to a typical review. These authentic testimonials humanize your brand and are highly shareable across social media platforms.

Here are the five elements of creating a successful video testimonial:

Before organizing a video shoot, identify a clear goal for the testimonial.

Our recent campaign for JM Lexus’ exclusive Lexus Plus program made its goal to showcase happy customers. The Lexus Plus program offers cash back to buyers when the price of a vehicle they purchased is reduced after a sale, often resulting in a customer finding a pleasant surprise in their mailbox.