5 startups that used crowdfunding to grab headlines
Entrepreneurs looking to fund their product ideas through Kickstarter and Indiegogo can use successful campaigns to secure media coverage as well. Here’s how.
There’s nothing wrong with this strategy, but smart startups take it a step further and leverage their fundraising success as a PR event in and of itself.
Not only can this impact the crowdfunding campaign itself, but it also sets the stage for securing sales outside of crowdfunding as well as follow-on investment funding.
Here’s how five startups took advantage of their crowdfunding success to generate PR buzz with major media outlets:
1. LIV Swiss Watches
LIV Swiss Watches is an independent boutique style watch brand. The company successfully used a Kickstarter campaign in 2014 to launch its entire brand and first collection.
“We pre-sold 500 watches during our campaign,” says Esti Chazanow, LIV’s co-founder and brand manager. “Our campaign was fully funded within the first 11 hours and we received close to $200,000 in total pledges. We are the most backed Swiss watch project on Kickstarter to date!”
Media coverage in major outlets soon followed.
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