5 PR lessons from ‘Arrested Development’

When it comes to issues management, perhaps no family has to mitigate damage to its business reputation like the Bluths in “Arrested Development.”

With the recent announcement that “Arrested Development” is returning for its fifth season, here are five lessons PR pros can learn from the hit show:

1. Develop content. One trend the industry has seen in recent years is the call for increased content.

In a world where consumers wake up in the morning and immediately check their phones, organizations are producing more consumer-facing content to build brand recognition and establish credibility with their audiences.

Bob Loblaw, one of the Bluth family lawyers, understands the importance of maintaining a steady stream of content on his blog, the Bob Loblaw Law Blog, to keep current and prospective clients in the know:

2. Choose your words carefully. The content you provide to consumers is only as good as your messaging.