5 new things you should thank a PR pro for
With the evolution of communications, let’s shower today’s public relations stars with gratitude. Many have adapted, and they deserve our praise.
Thanksgiving is the perfect time to acknowledge those on your communications team for their hard work.
In the past, a clipping book bursting with traditional print coverage brought accolades. Now, professionals in the industry must wear their cub reporter hats—and understand math.
Here are the top five new things that you should thank a PR pro for doing:
1. Being a beat reporter. The PR professional who had spent their day talking to news decision makers now wears a journalist’s hat. In addition to previous duties, the new job involves the discovery and creation of content on behalf of a client’s brand. Show your embedded journalist—now known as a brand journalist—appreciation for their storytelling acumen. (Image via)
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