5 marketing takeaways from Disney films
If your campaigns could stand to have more creativity, heart and soul, pay attention to these insights from the magical brand’s movies.
Certainly, those words can be applied to many sectors of life—and business. Let’s consider their value for one area in particular: movies, especially movies from The Walt Disney Co.
Related: 5 Magical Tips Walt Disney Can Teach Entrepreneurs About Marketing
The movies are pretty “involving,” to say the least. Look at how “Finding Dory” has been killing its box office competition. Overall, Disney’s global revenue hovers at $52.47 billion, so it surely has a thing or two to teach us about how to make consumers bring out those wallets and pay, while actually being happy about it.
Here are some of those lessons:
1. Entertainment sells.
There’s no mystery to why Disney movies do so well; they’re great stories. We humans crave stories. And when it comes to marketing those stories, Disney excels, too. It’s almost always a pleasure when ads can entertain us; as customers, we respond.
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