5 ingredients for becoming a repeat guest contributor
You can get your thinking in front of new audiences with targeted guest posts, but your work will have to be better than your average blog post. Here is a recipe for success.
An author’s willingness to write isn’t enough to secure an ongoing column.
Like following the directions in a recipe, there are steps to take when it comes to landing a repeat opportunity. Here are five elements you’ll want to combine when working to secure a contributor opportunity for your company:
1. One contributor
Your writer is the most important ingredient in a contributing opportunity, like flour in a cake or eggs in an omelet. In order to secure a contributor column, you must first have an author to offer. A person might be fit to be a contributor for a variety of reasons, but when it boils down to it, every contributor has one thing in common: They are an expert in their field.
Whether that proficiency lies with your VP, CEO or CMO, consider which area of expertise you want to promote when selecting your contributor.
2. A sprinkle of target audience
Part of the appeal of becoming a repeat contributor is consistently getting your company’s voice in front of an ideal audience.
In order to make a contributor opportunity valuable to both you and the outlet, your target audiences must align. Decide which audience your company is most interested in reaching and determine which publication matches that audience.
3. A splash of voice
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