5 holiday PR trends you’ll see this year

To make sure your PR efforts keep up with this season’s holiday trends, you should check out these five trends, says Mickie Kennedy of PR Fuel . One of the trends: social media. “The rise of social media as an outlet in public relations campaigns is more than just a passing trend, and nowhere is it more noticeable than in holiday marketing,” Kennedy writes. Expect a huge influx of ads and messages from retailers on your Facebook and Twitter this year. — Matthew Royse