5 essentials for creating a stellar podcast
The medium might be perfect for your content marketing strategy, but it’s not as simple as just hitting “record.” Here are some tips for sending your podcast to the top of the charts.
Podcasts have come a long way since Adam Curry of MTV fame brought them mainstream more than a decade ago.
Consider that 44 percent of Americans listen to podcasts, 26 percent listen to them monthly and 48 million tune in weekly. Furthermore, podcast listeners consume an average of seven different programs weekly. Some 80 percent of them consume “all” or “most” of each episode.
“Since [2004], the audio platform has grown in popularity, both in terms of listeners and resulting advertising dollars,” says Kent Lewis, president of Anvil Media.
Follow these five rules to influence your audiences with the hottest platform for content marketing right now.
1. Know what you’re talking about.
Podcasts provide information about trends and developments in trades that benefit their audiences. They serve as a spotlight on one’s proprietary knowledge and wisdom.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
Tags: podcast
