5 differences between in-house and agency PR

The show has offered many parallels to PR, including public relations pointers and client lessons. One additional parallel is the differences between working on communications campaigns in an agency versus within a company.

Here are five differences between working at a PR firm and toiling in an organization’s PR department:

1. Clients and projects

“As a PR professional, working on a variety of clients allows you to become an expert in several different industries,” says David Parkinson, CEO of Method Communications. “You get to develop your own brand, because you’re interacting with clients and journalists across the spectrum, instead of being pigeonholed into a specific industry.”

Parkinson says agency work requires PR pros to “be great multitaskers,” but for communicators working in firms, juggling responsibilities for many clients is exciting.

By contrast, in-house PR pros can get to know a particular company and industry very well, often becoming an expert in that position.