5 apps that help PR pros do their jobs
These digital tools can help communicators organize contacts, streamline social media tasks and even check PRSA ethic guidelines.
The Android and Apple online marketplaces are flooded with apps that range from helpful to inane. With all the buzz surrounding successes like “Candy Crush” or “Kim Kardashian: Hollywood” (which is set to make $200 million this year), PR pros can often forget what a life saver technology can be, overlooking many digital tools that can make the work go more smoothly.
Here are five apps that PR professionals should have in their arsenal:
1. IFTTT (available for Android and iOS)
Social media management can quickly become a nightmare-inducing situation for PR pros balancing several social media profiles, especially for more than one client.
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