4 ways you’re ‘overthinking’ your hospital marketing—and how to stop

Overthinking. Admit it, we’re all guilty. There are many examples in the world of hospital branding that fall prey to the symptoms of overthinking. Most are about how we think people will react to strategic decisions and whether or not they’ll be able to put “two and two together.” But here’s the truth—which is sometimes difficult to swallow for people in our business, myself included is:

People just don’t think about things the way we do.

Several sources suggest that we’ve gone from exposing consumers to 500 messages a day to nearly 3,000. And, according to Yankelovich Consumer Research, “regardless of whether the figure is 3,000 or 30,000, it is clear that businesses need to do something fairly special to be noticed on a large scale. Even if people do happen to cast their eyes on your messages, whether they actually take any notice or process the information is a different matter.”