4 ways to turn customers into your biggest fans online
PR and marketing pros searching for brand advocates need look no further than their organizations’ current fans and followers. Here’s how to best interact with them.
Knowing that, why do so many brand managers make the mistake of spending too much time targeting potential customers and too little time interacting with existing customers?
New York Times’ best-selling author Jay Baer points this out in his article “The Truth About Social Media Strategy.” Ultimately, he proposes: “The role of social media is to turn people who like you into people who love you.” Why? People who love your brand are more inclined to bring you up in online and offline conversations.
In a September 2015 Nielsen report, 83 percent of consumers said that they trust recommendations from family and friends, and 66 percent said that they trust consumer opinions posted online.
The more you appeal to your current customers, the more likely they are to think, talk and post positively about you. In turn, more new customers will come to you based on “word-of-mouth”—without you having to fish them out of the open waters.
Here are four steps to help you effectively inspire your existing customers to become even stronger brand supporters:
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