4 ways to keep content fresh

This article first appeared on PR Daily in August, 2015. Do you know the story of how BlendTec used Will It Blend to keep its content about industrial-strength blenders fresh?

While a big fan of their super smart and creative videos, I didn’t know the idea to see what their blenders could blend came about because an executive noticed sawdust on the floor.

As it turns out, employees were putting broom handles in the blenders to see if they would blend, and they would. So was born the “try this at home” and “don’t try this at home” campaigns to show just how the blenders work.

One of my favorite videos is when the first generation iPad came to market and they blended one. Blendtec put a nearly $1,000 piece of technology in a blender and blended it up. This, of course, was part of the “don’t try this at home” series. I don’t think you really want to blend an iPad.